For over a decade, we’ve trusted Sederholm Public Affairs with our political reputation in Washington. Of utmost importance to us was to have representation at the federal level that was effective, reliable and above all ethical. Pam and her team are all of that and a valuable partner to help us achieve our public affairs goals.”
— Mary Schell Senior Vice President, Government Relations & Corporate Affairs, The Wendy’s Company

Our firm draws on more than 30 years of practical, “hands-on” experience in applying the various elements and activities involved in building successful public affairs programs – the lobbying, political and analysis functions of government affairs, combined with the grassroots, communications, management and positioning functions of public affairs – to create a client product that is highly creative, responsive, efficient and cost-effective.

PAMELA SEDERHOLM
FOUNDER AND PRESIDENT

With more than 30 years experience as a public affairs professional, Pamela is especially skillful at tailoring legislative and political programs to meet the specific goals of clients.

Prior to establishing her firm, Pamela held positions of increasing responsibility in the government affairs and political affairs departments of leading corporations, as well as trade, industry and professional associations. She has also worked with several members of the U.S. Congress, advising and assisting them on successful fundraising and campaign programs.  She is a frequent consultant and advisor to corporate and association leaders on how to design employee / member grassroots networks and alliances.

Pamela is active in Kidsave International, a volunteer organization dedicated to helping older children move out of orphanages and foster care and into permanent, loving families.   

A native of Brigham City, Utah, Ms. Sederholm holds a BA degree in Political Science from Utah State University.  She resides in Alexandria, Virginia.

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TRACI PETERS
VICE PRESIDENT & CHIEF OPERATING OFFICER

Traci Peters brings a wealth of administrative, financial, technical and management support to SPA, Inc.  With a Bachelor of Arts degree in Communications from Marymount University in Virginia, Traci has honed her skills by holding positions of increasing responsibility with major business organizations, including, the International Council of Cruise Lines (ICCL), a membership association representing the international cruise ship industry, and APDI, a highly skilled, advanced database programming company.    

Since joining SPA, Inc. in 1996, Traci has played a key role in the development of the company’s IT systems, financial programs, client service programs, and communications strategies.  She has also developed special expertise in providing recordkeeping and financial management services for federal political action committees (PACs).

Traci is very active in her church and school programs, and is a dedicated supporter of the Avon Walk for Breast Cancer Foundation.  She and her husband Daniel live in Maryland, with their two children.

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